Yes, it’s July. Yes, it’s hot. And yes - we’re talking about the most wonderful time of the year… Christmas.
Right now, you might be sipping iced lattes and dodging wasps, but your future festive self will thank you for getting ahead on this - especially given that you need to start selling advent calendars way before December. And whether you sell handmade candles, luxury minis, teas or tiny skincare treats, an advent calendar is a great way to turn your product range into a countdown customers can’t wait to unwrap.
But first… meet our range of advent calendar gift boxes
Say hello to our advent calendar gift boxes - aka the easiest way to package 12 or 24 days of product-based joy without a breakdown. Here’s why they’re so great:
Magnetically magical: A front closure that snaps shut like it means it
Flat-pack & friendly: Folds fast - assembly in minutes, not hours (and can be stored easily)
Reusable year after year: Customers can keep for future Christmas countdowns to come!
Seriously good-looking: Plenty of beautiful Christmassy designs to choose from!
Why create an advent calendar for your small business?
Apart from the sheer festive joy of it all, a DIY product advent calendar is a gift to your business too:
1. Drive pre-Christmas sales
Advent calendars are perfect for earlybird shoppers and gift givers who do plan ahead (like me). Launch yours in September or October and ride the holiday hype.
2. Encourage product discovery
Got lots of little goodies that deserve the spotlight? This is their moment. Think mini soaps, samples, jewellery, or taster packs. You could also use it to tease future products - everyone wants a sneak peek of what’s to come, especially if they know they’re hearing about it first.
3. Build buzz on social media
Nothing says Instagrammable like a beautifully packaged, daily countdown full of surprises. Bonus: unboxing content for days!
How to make an advent calendar that actually works for your brand
It’s as easy as 1,2,3…
Step 1: Pick your design
Choose between our fabulous 24-day designs - from classic 'Merry Christmas' messaging to 'Have a Holly Jolly Christmas'! We also have a 12-day option, if you have fewer products you want to feature. Less pressure = more joy.
Step 2: Fill ‘em up
This is your time to shine! Include bestsellers, exclusive mini versions, and sneak peeks. (Hot tip: not everything has to be physical - you could also sneak in some vouchers or discount codes!)
Step 3: Plan your launch
Think about when you want to start selling your calendars, ahead of December’s festive countdown. And, when you’ll start teasing on social media. I’m thinking: “Christmas is coming and we’ve got something BIG (and boxy)…”
So… Why prep in July?
In short, because the early elf gets the orders. And by getting your advent calendar packaging sorted now, you can:
Order stock without the December panic
Photograph everything while natural light still exists
Promote your calendar in time for holiday gift guides
Actually enjoy December (what a concept)
Let’s get wrapping
So whether you’re a solo maker or a small-but-mighty brand, our eco-friendly advent calendar packaging is here to make your festive dreams a reality.
After all, these boxes aren’t just packaging, they’re part of your brand story. A countdown your customers will remember (and hopefully, reorder next year).
