BOO! That's Halloween creeping up on us - and it's coming fast. It’s therefore the perfect time to get your small business into the spooky spirit and show off some frightfully fun packaging ideas. Whether you sell treats, trinkets, or treasures, a little Halloween magic can go a long way in making your brand stand out. Here at Tiny Box Company, we’re all about helping small businesses (just like yours!) turn simple packaging into something unforgettable.
So, grab a hot drink or some soup (yes, it’s that time of year!), and let’s dive into some creative packaging ideas!
1. Spook up your colours
Nothing says Halloween like a pop of orange or a dash of black. But why stop there? Throw in some eerie purples, haunted greens, or even midnight blues. Colour is one of the easiest ways to make your packaging scream that it's spooky season, and you could even wrap your products in black tissue paper or tie them up with some twine for a lil extra hocus pocus. Super spooky, super stylish!
2. Treats, not tricks: Halloween boxes and bags
While Halloween-inspired colours are a great way to spookify your packaging, you could take this one step further with printed boxes and bags with all sorts of ghostly and pumpkiny designs (how cool is the one above?). These can create a real buzzz and give your brand a unique edge. It’s an easy way to add some personality to your packaging, that's also purrfect for the season (we also have a 'Trick or Treat' and cat design), and your products by extension.
Want to go more low-key? Stick to classic black or kraft boxes with a simple Halloween-themed ribbon or sticker. It’s subtle but still gives off those autumnal/seasonal vibes. Speaking of...
3. Ribbons or stickers for an eerie surprise
What’s Halloween without a little scary surprise? Adding printed ribbon or spooky stickers to your packaging is a quick and easy way to bring the season to life, especially if you don't want to go quite all out with new boxes and bags. These little details are super duper effective at turning a simple package into an experience.
4. Fang-tastic thank yous
You know what people love? A personal touch to their packaging (I know I do!). Write a Halloween-themed thank you note - this is an easy win and lets your customers know how much you appreciate them. Not only does it make your customers feel appreciated, but it also gives you a chance to connect with them a bit more. You could even jot down some spooky fun facts or a quick story about the history of Halloween (or your company!).
5. Ghostly displays
If you’ve got a retail space, don’t forget about your in-store displays. Set the mood with Halloween-themed packaging on display - think something simple like black boxes stacked like a haunted house for a really quick solution.
Or, cut out spooky silhouettes like bats, ghosts, or witches on a broomstick (bonus points if you use recycled cardboard) and stick them on windows to create an eerie vibe - find out more on spooky Halloween displays in our blog post here!
6. Limited-edition Halloween packaging
Who doesn’t love a limited edition? Halloween is the perfect excuse to create special packaging that’s only available for a short time. Limited-edition packaging can create urgency, encourage sales, and give your regular customers something exciting to look forward to.
Think of it as your own little Halloween costume for your packaging - your customers will love it, and it’s a fun way to showcase your creative side. You can make some limited-edition autumnal packaging too, check out some more tips here to spice up your autumn packaging.
Let’s make this Halloween unforgettable!
Halloween is all about fun, creativity, and maybe a little fright (the good kind!). By adding some spooky touches to your packaging, you’re not only creating a memorable experience for your customers, but you’re also giving them something to talk about - and share with their friends. Plus, who doesn’t love opening a package that feels like a treat in itself?
Remember, you’ve got this! Whether it’s spooky stickers or haunted house-inspired boxes, your Halloween packaging can work wonders for your brand. Check out our Halloween collection here, and find 5 tips to BOO-st your business this Halloween here.