How long can we keep saying ‘Happy New Year’? Well, let me squeeze in one last go: Happy New Year! Does it feel any different now that we’re in 2025? Or is it, to quote the one-and-only Harry Styles, all just the same as it was?
For many of us, January is the time for fresh starts and fresh goals - whether you’re setting some personal gym-related resolutions or aiming to boost your small business. It’s also the perfect time to dive head first into the latest trends, from embracing Veganuary to giving your brand a movie-style makeover with a pretty new colour palette.
Speaking of which… have you seen Pantone’s Colour of the Year for 2025? Say hello to Mocha Mousse - a rich, luxurious shade that whispers indulgence with irresistible hints of chocolate and coffee. It’s earthy, sophisticated, and also effortlessly aligns with the sustainability focus so many customers today value.
In fact, earthy tones across the board are set to dominate 2025, echoing the ongoing demand for eco-friendly vibes. Nostalgia is also having a major moment, with retro influences cropping up everywhere. So, without further ado, let’s explore the shades that will define this year:
2025 trending colours
Classic red
Okay, so I know I just said earthy tones are trending - but let’s kick things off with a classic. Red (specifically tomato red, as mentioned this year by Vogue) is a timeless choice. It’s fiery, passionate, and impossible to ignore - perfect for grabbing attention, whether on the runway or in your packaging.
Red is a favourite for a variety of products, and can be used across the board for sales events and special occasions like Valentine’s Day and Christmas. At Tiny Box Company, we’ve got radiant red packaging aplenty - but if bright isn’t your thing, consider astro dust instead! This trendy muted, retro-infused red pairs nostalgia with sophistication and eco-friendliness, meaning it's also bang on trend for 2025.
Where can I use radiant red? Think the fashion, automotive, food and beverage, and cosmetics industries.
Where can I use astro dust? Looks great in interior design, fashion, home decor, and more.
A radiant red flat pack gift box and an astro dust tall tube box
Go orange
Keeping on the fruit theme, orange is also bold, beautiful, and big for 2025. Tangerine gives off lots of energy, with apricot crush being another shade bringing sunshine and positivity. I mean, it’s not just me who’s ready to embrace the summer vibes right now, is it? Use this bright shade for summer packaging or kids' products to up the excitement as we (hopefully) say goodbye to the cold weather.
And going back to our earthy trend, we have terracotta - a nice, grounded shade that also evokes warmth and sustainability. This makes it perfect for brands that want to convey both vibrancy and eco-consciousness in their packaging and products, while staying super trendy for the year ahead. Think using it for organic food lines or farm-to-table product packaging to emphasise these qualities.
Where can I use apricot crush? Use it for food and beverages, as well as wellness and beauty products.
Where can I use terracotta? Perfect for home design, sustainable fashion, art supplies, that sort of thing!
An orange A6 gift box and a terracotta flat pack gift box
Purple nostalgia
Switching gears slightly now we have a colour perfect for the nostalgia trend… purple! Purple is riding this wave in style, especially in shades like digital lavender and lilac combining vintage vibes with a cool, tech-savvy twist. This serene, creative colour is therefore ideal for all sorts from tech gadgets to mindfulness-focused products - pair it with bold typography on your packaging to strike the perfect balance between calm and innovation.
Where can I use digital lavender? As mentioned above, it's great for technology, wellness, and fashion!
A lilac diffuser box
Pretty in pink
Pretty pink shades are as popular as ever right now - candy floss, bubblegum, you name it! I definitely got more into pink after the Barbie movie came out and lots of other people did too, embracing it in their fashion and their branding. But if you’re after a more understated tone (as opposed to the vibrant magenta or cerise), consider soft, muted pinks for 2025 - these are simple and understated, but still so so beautiful.
Pink symbolises femininity, compassion, and romance, making it a go-to for any products associated with beauty and skincare and, naturally, Valentine’s Day. Check out Tiny Box Company’s rose quartz or fondant pink collections to add these lovely shades to your packaging.
Where can I use rose quartz? Any products to do with jewellery and accessories, cosmetics, and wellness.
A rose quartz deep A6 mailing box and a fondant pink extra small gift bag
Yellow & green
Moving swiftly on we have tones in the yellow-green zone - like the trendy chartreuse. It's often used as a highlight or accent colour, looking particularly fabulous when paired with darker tones. And then in the same region we have cyber lime, which is also perfect for industries looking to convey innovation, vibrancy, and modernity in their products.
Or for a more bluey, serene option, there’s turquoise - a timeless blue-green shade reminiscent of calming ocean waves and sustainability. Our turquoise, sea green, and aqua products will bring fresh, sea-inspired vibes to your brand, perfect for anyone who sells wellness products and fitness gear.
Where can I use cyber lime? Quite often it's seen in the tech, sports, and energy industries.
Where can I use aqua? As mentioned, think travel, lifestyle, and fitness products!
Sea green recycled ribbon around a black box
Glittery gold
Nothing, I repeat nothing, says sophistication like gold. This one differs from the others in that it’s more of an accessory, but we can’t have too many accessories, right? This trend is timeless too - whether used as an accent or paired with black for high-end elegance, shiny gold packaging elevates products effortlessly.
Check out Tiny Box Company’s foil printing options to add that luxe, golden touch to your boxes and bags, with options to brand ribbon too for the ultimate finishing touch that oozes elegance. What's even better is you can have any logo or message you like printed - whether it's for your brand or just for you!
Where can I use gold foil? Think luxury goods, and industries related to event planning and financial services.
2025 trending colours
Phew! Quite a wide range of trending colours there, but hopefully there’s something for any business looking to refresh its product and packaging colours. Take a look at our full range of gift boxes and gift bags on the Tiny Box Company website, with tonnes of colours and styles available, to find just what you need to make your brand shine for 2025.